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Overview - Customer Expectations

Customer Expectations

Star Alliance was formed to better meet the needs of international travellers. Following extensive research with these valuable customers, we learned that they want and expect the following from the Alliance:

  • a consistent delivery of best quality and comfort standards;
  • trusted performance with focus on safety and security;
  • an enjoyable and relaxing travel experience;
  • Frequent Flyer privileges and status recognition;
  • Convenient and hassle-free global access.

Customers want us to provide them with these specific, tangible benefits every time they travel with each of the member carriers.